Help us build a better way for brands to back women athletes.
We're looking for a few founding brand partners to add a new layer to their athlete sponsorships: Moments that bring fans closer to their favorite players, and your brand along with them. If we get it right, the brand, the athlete and her agent all come out ahead.
The idea
Posts get seen. Moments get fans involved.
Most athlete sponsorships run on sponsored social posts. They're great for awareness, and they're worth keeping. But social reach is only part of the opportunity. Moments add a layer on top: planned occasions, timed to what matters to your brand, delivered straight from her to her fans through channels she owns.
What you do now
Sponsored posts
She shares your brand with her followers on social, where the algorithm decides who sees it.
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Additional channels
Her direct channels
Each Moment also goes straight from her to fans who've joined her list, by text and email.
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The result
More reach
Your sponsorship reaches fans on social and the fans the feed misses, through a list she owns and keeps growing.
Bundle multiple Moments into a season-long partnership.
Each one is timed to something that matters to your brand. Mix and match them to fit your calendar.
Seasonal offer
Her order
Her real go-to order goes on your menu for the season, with a code just for fans on her list that tracks every redemption.
× Tessa
The Tessa
Cold brew, oat milk, one pump of maple. My go-to order after every morning workout.
Members only this weekYour code: TESSA12
Order in the app
Product launch
The limited edition
Your new product launches as a limited edition she helped create, with her fans first in line 24 hours before everyone else.
New · 250 bags only
The Tessa Blend
A limited roast I helped pick. Members get first access Friday at 7pm, 24 hours before everyone else.
Opens in 02:14:09
Brand story
The court vote
Fans help pick which local court your brand fixes up, so your brand's values show up through her, not just in an ad.
Fan vote · Closes Sunday
Which local court should we fix up this spring?
Eastview Park46%
Westside Rec38%
North End Center16%
With
Cast your vote
All season
Her list
Fans text a keyword to join her list and hear about every Moment first. The list is hers, and fans can opt in to hear from you too.
Tessa RourkeText message
TESSA
Hey, it's Tessa! You're on my list now, so you'll hear about drops and news before anyone else.
Members get early access to my next drop on Friday at 7pm.
Let's gooo
Mockups use a fictional athlete, Tessa Rourke, and a fictional brand, Harbor Roast.
Those are four of more than a dozen Moments we've mapped.
Each one is built to be bundled with others into a season, so there's always a next reason for fans to show up. Here are more from the menu.
Her picks
Samples and giveaways of the products she actually uses.
Fan meter
Fans unlock a reward together as sign-ups climb.
Cause match
Your brand gives to a cause she cares about for every rebound she grabs.
Signature challenge
She shows her move, and fans post their attempts.
Time with her
A fair draw for fans to win time with her.
Her days
Her birthday and jersey-number day, celebrated with fans.
Fan in the picture
Fans' names and photos show up in her content.
Her hometown night
A community night your brand hosts with her back home.
Her show
A short recurring series your brand presents.
Her news
Fans hear her big news and milestones from her first.
Reveal series
A run of short reveals, all captured in one shoot.
Season recap
Every fan's year with her, plus streaks and rewards.
Every Moment grows her list, and she and her agent approve every one.
The approach
Every Moment is built around your goals and her fans.
Timed to your calendar
How it works
We plan a season of Moments around what matters to your brand, like a launch, a seasonal offer or a story you want to tell, and around dates her fans care about.
Why
Your sponsorship works harder when her biggest moments line up with yours.
Straight from her to her fans
How it works
Every Moment goes out two ways: her social posts, and a direct message to fans who've joined her list.
Why
A direct message reaches every fan who opted in, not just the ones the algorithm picks. The list is hers, so it keeps growing after your partnership ends.
Something worth showing up for
How it works
Every Moment gives fans something they want from her: first access, her order, a say in what happens next.
Why
Fans act when there's something in it for them, and every response can be counted.
Produced once, used all season
How it works
Content and assets for a season of Moments are planned and captured in one batch, scheduled with her agent, then banked for use all season.
Why
Your production budget goes further, and you're never scrambling for content mid-season. It also respects her time, the scarcest part of any deal, by keeping the ask small and predictable.
Measured in your numbers
How it works
Codes, links and opt-ins tie each Moment to redemptions, sign-ups and app installs.
Why
You see what the sponsorship actually drove, not just how many people saw it.
The new layer adds something for everyone.
The brand
More than social reach: a direct line to her fans, and results you can report, from opt-ins to purchases, in your own numbers. Your biggest brand moments get her biggest fans behind them.
The athlete
More than a one-off post: a season-long partnership with the brand. She's paid her full fee for her time, and Fanbiz never takes a cut of it. Every Moment grows a list she owns, which keeps paying off long after the partnership ends.
Her agent
More to sell in every deal: a measured layer on top of posts, and a growing list that strengthens her next negotiation. The agent sets the terms, fees, service hours and approvals.
Her fans
More than an ad in their feed: first access, her favorite things and a say in what comes next.
Why athletes
What do athletes add to your overall sponsorship plan?
They bring a kind of attention and trust that's hard to get anywhere else. In OpenSponsorship's 2026 report, athlete partners averaged more than twice the engagement rate of traditional influencers on its platform. In a separate survey, fans said they're 2.7x more likely to buy what a trusted woman athlete endorses.
We don't have all the answers yet, and that's the point. Our founding partners, along with the athletes and agents we work with, will help us find them.
Which Moments work best?
Which Moments drive the strongest response for different types of brands, and why.
How much athlete time does each Moment take?
A realistic time budget for each kind of Moment, in season and out, including when athletes are playing overseas.
How should her list and your opt-ins work together?
The best way to run her list alongside your brand's opt-ins, for fans and for everyone involved.
How should partnerships be structured?
How partnerships are contracted, priced and measured so they're fair to the brand, the athlete and her agent.
How a pilot works
Every pilot starts with what success looks like.
Define success
We start with your objectives. A guided self-assessment and a working session with your team pin down what success looks like for you, whether that's trial, sign-ups or loyalty, and the numbers that will prove it.
Create it
We create a first series of Moments built to hit those goals, with the athlete's agent involved from the start, so it fits her calendar, her existing deals and her brand.
Measure it
We run it with the athlete, measure results against the goals we set together, and share what we learn so everyone can decide what to keep, change or grow.
Guardrails
We'll write the ground rules together.
Here's where we're starting. Our founding partners, and the athletes and agents we work with, will help shape the details.
She has the final say
Nothing goes out without the athlete's and her agent's approval. That keeps every Moment true to her, which is why fans trust it.
No surprises
We check for conflicts with her existing deals and her team's partners before we bring you an idea, so nobody gets caught off guard.
Her fans stay hers
Her list belongs to her, not to us or your brand. Your brand keeps its results and every fan who opts in to hear from you.
About her, not the jersey
Moments are built on the athlete's name and story, not team or league logos.
Fair to everyone
Partnerships are set up so the brand, the athlete and her agent all come out ahead. Fanbiz never takes a cut of the athlete's fee.
Compliant in Canada and the US
Contests, opt-ins and disclosures are built to meet Canadian and US rules from day one.
Fanbiz works alongside teams and leagues, not around them. If you already sponsor a team, we can add an athlete layer to that deal with the team's approval. If you want a team or league partnership, we'll introduce you. We're not affiliated with any team or league.
Nolin LeChasseur, Founder and CEO, courtside at a Toronto Tempo game
Who's behind it
Our founder has helped brand teams ship great work since 2010.
Built a creative agency from scratch
Fanbiz founder Nolin LeChasseur co-founded Brainrider in 2010 and leads it as CEO. Brainrider helps in-house brand teams at companies like Amazon, Lyft, Indeed, Coinbase, FreshBooks, Cogeco and Purolator get more creative work done without adding headcount.
A production team already in place
Brainrider's studio team turns out social content, digital ads and campaign assets for its clients every week, so a pilot starts with a delivery team that's already running.
A fan first
You'll find Nolin courtside year-round, at Toronto Tempo games as the Hawaiian Shirt Guy and at Raptors games the rest of the year. He's held Tempo season tickets since the team's first game and writes the Sponsoring Women Athletes newsletter. He's spent this year learning from brand marketers, player agents and people across women's basketball.
As Fanbiz grows, we'll add people with deep roots in sponsorship and athlete marketing to the team.
We're looking for a few founding brand partners to help shape this model.
If you're a brand marketer who wants a say in how this works, let's talk. Agents are welcome too. Athletes, please have your agent reach out.
